Shop Local When You Can

I know you get it – everyone is writing about why you should shop at home. It puts money back into the economy, pays local wages, creates jobs and generates taxes that pay police and pave roads. The problem is, if you live in a small town like Fort Bragg, you can’t always shop locally. […]
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I know you get it – everyone is writing about why you should shop at home. It puts money back into the economy, pays local wages, creates jobs and generates taxes that pay police and pave roads.

The problem is, if you live in a small town like Fort Bragg, you can’t always shop locally. Sometimes it seems your only option is to slip off to Ukiah or Santa Rosa to shop at a national chain.  Well if that’s your only choice, then a girl has to do what a girl has to do.

But if you live here, or in any small town, let me ask you to do 3 things before you go…

1 – Find out if you can buy what you’re looking for at home. Don’t assume what you want isn’t available – things change. What you couldn’t find last year, or the year before that, may be here now. Make some calls, visit businesses and ask your friends so you know for certain what you can and cannot buy at home.

2 – Compare prices. If it turns out what you want is available from a locally owned shop, find out what it costs.  Don’t presume the price is higher, it may be the same, a little less, or somewhat more. If you find the price is higher, consider the costs of buying out of town, including extra expenses like gas for the car, and the fact that what you spend stays there, not where you live.

3 – Buy what you can at home, then go where you have to for the rest of the stuff on your list.

It would be surprising if any small town sold everything you want. But if you take time to find out what’s available, if you compare prices, then buy what you can at home, you can shop out of town knowing you did what you could.

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