For a small town, Fort Bragg has lots of cool shopping spots, so we won’t be able to cover them all in this post, but thought we would give you seven diverse and interesting places to get you started. Since they are on Franklin, Main, and Laurel streets right in the heart of town, you’ll likely discover some other hot spots even before we have a chance to write about them. Nothing could be more classic Fort Bragg than Reynold’s Menswear, which has been a part of the Fort Bragg shopping scene since the 1920s. They carry a lot of Carhartt, long in demand by the working man, but everyone knows it’s also sturdy outdoor wear for all kinds of weather. Also great pants, sweaters, shirts, socks, underwear – all high quality and reasonably priced. They also rent tuxedos if you’re coming to town for a wedding!
Wren’s Boutique and Fractalize Eco-Boutique
Right across the street is their new-ish women’s clothing, gift, and accessories spot, Wren’s Boutique, with really cute, high-quality fashions. They’re civic-minded, too. This past First Friday they donated their proceeds to the Cancer Resource Centers of Mendocino County in honor of Lymphoma Awareness month. One of the newer spots in town is Fractalize Eco-Boutique, “always open online.” They specialize in organic clothing, including hemp, bamboo, and soy clothing, jewelry and an “upcycled” line of accessories, so you can feel extra-good about your purchases. Of course it’s always more fun to visit the brick and mortar store, where you can try on clothes right here in Fort Bragg. The very friendly proprietors will make your shopping experience something special! We love the window displays at Understuff. They’re always a little daring, more than a little artistic, and very eye-catching! Understuff has been here on the coast for sixteen years, and the current owner is not only elegant, but creative and cutting-edge. They do have a certified bra-fitting service, not available everywhere these days, so you can shop for the most intimate apparel in comfort and confidence. Understuff carries such a large inventory that they’re not able to show everything online, so they welcome your questions, in person or by phone, and will take good care of you!
GG’s is the place for Mayan-Designed Hand-Woven Textiles
GG’s has a completely different vibe, but is the place to go if you’re interested in hand-woven Mayan textiles from Guatemala for men and women. The store also carries jewelry, accessories, antiques, pottery, gems, minerals, and art, and the owner does an amazing deep-tissue massage while you are fully clothed. So pop on in and talk to her. She’s got oodles of interesting stories to share about the people who make the clothing.
Splend!ferous Lifestyle Boutique on Main and Franklin
Splend!ferious is a stylish designer lifestyle boutique specializing in lines like twill 22, Velvet, Zazo, and Horny Toad, along with kid’s clothes like Funky Baby, Gus and Max, and Kiwi. They’re also happy to help you with personal shopping before or after hours, so you can give them a call and set up an appointment when you have a yen for some special one-on-one attention. Who knew a small town like Fort Bragg could make shopping so easy and fun!
The Lost Surf Shack on Franklin Street
And now for something completely different. The Lost Surf Shack is the place to go for all of your surfing, skateboarding, and diving needs (or for looking like a cool surfer or skateboarder). Owners and staff are super cool and laid-back, but they’ll help you with any purchase you need, large or small. They have great sunglasses, too. One reviewer had high praise for the shop: “This shop is my favorite little shop EVER! My pops and I went in and rented a board around Fourth of July and we were treated so well! We rented a beautiful board!!! Keep up the good work guys ! P.S . They have the best clothing and shoes selections! Every time I go in I could probably find 5 things I ‘need’!”
Our recommendation: leave the traffic, the malls, and the frantic shoppers behind and visit Fort Bragg, where the shopping is relaxed and the people are friendly, helpful, and welcoming!