Our Modus Operandi
From origin to present day
Goodall Guitars was formed in 1972 with a simple premise which became our mission statement, Acoustic Excellence. This means that our purpose is to build instruments with superbly rich tone, refined designs and appointments, and the greatest playability available in an acoustic guitar. We think of our guitars as a musical tool and strive for elegant design executed with precision, comparable to that of a master built violin. Our philosophy is to create the finest instruments available at any cost. Offering tasteful appointments, we avoid overly extravagant cosmetic options and allow the natural beauty of the woods to tell their own story. We are confident that the unsurpassed lyrical voice of our instruments will speak for themselves, and greatly inspire players toward their own acoustic excellence.
Each instrument is designed specifically for its player and then built by hand in Fort Bragg, California. We offer thirteen different model sizes, numerous wood combinations, five appealing series stylings, and five unique playing style categories. Whether you visit one of our fine dealers, or come see us in person at our shop, you’ll be advised through every step of designing a dream guitar that corresponds to your needs and desires.